Our Team

Carol Ruhf - Manager

Carol has been a vital part of our team for over 17 years now. We like to call her the real "Boss" and “Queen” around the office. Carol goes above and beyond showing genuine care and hospitality in serving our local community. She keeps our boat afloat and our office organized. Without her, we just don't know what we would do. You’re amazing Carol!

Zach Nichols

Zach, also knowns as “Superman,” has many superpowers and wears many hats. Zach helps with renting units, serving customers, photography, public relations, websites, marketing, construction, maintenance, snowplowing, etc. etc. etc. Zach naturally is quick to serve when connecting with our customers and willing to help in anyway needed. We are so thankful for Zach and grateful to have him a part of the team.

Phil Cronin - Director of Construction and Facility Care

Phil joined our team in Fall of 2022. He is the head of all present and future construction projects. He will also oversee facility maintenance to help us continue to offer secure and well kept sites for our customers. Phil has a heart of servanthood and utilizes his hands to bless others with his God given gifts of building. Rockford Self Storage is blessed to have you. We are thrilled you are with us!

Jordan DeGraaf - Owner/General Manager

Jordan helps ensure that each of our customers has a fantastic experience storing with us. Jordan’s goal is to make sure team has what they need to succeed everyday in serving our customers. He wears many hats, and he is usually around, but if you don't find him in the office he is probably surfing in Lake Michigan or mountain biking in the woods.

Mike DeGraaf Owner/Founder

Mike is the visionary behind Rockford Self Storage. Accompanied with the Lord’s provision, Mikes "go-getter" mentality and his determination to see a plan come together is how Rockford Self Storage has continued to grow over the years to serve the Rockford community. When he's not hard at work, he's usually fleeing to warmer weather. He enjoys scuba diving, working on cars, and boating with friends.

Roger DeGraaf

Owner/Founder

Roger assisted Mike at the beginning. He was always a cheerful, wonderful man full of enthusiasm and wisdom in conversation. His two hands helped build and expand our first storage site near Bostwick Lake into what Rockford Self Storage is today. His legacy lives on and it is always a pleasant surprise to see his wife Pokey stop by. In his last years he enjoyed bird watching, music, attending church and spending time with his big family.


 Our company's purpose is to Honor Jesus Christ by valuing our customers, managing with integrity, and serving with excellence.

Rockford Self Storage is a local family owned and operated leader in the self-storage industry in the Rockford area serving both residential, business, and commercial storage needs. With clean and safe facilities, friendly yet professional managers, and simple month-to-month rentals, we believe we are your best choice for storage. We promise to value our customers, hear their needs, and deliver outstanding service.

Our Values

Integrity - Honesty is the foundation for all that we do.

Compassion - To us, people are more important than things that they are storing. A customer is the most important part of our business. We promise to see value in all people and listen to understand their storage needs.

Excellence - We will do all things to the best of our ability and promise to give outstanding customer service.

Servanthood - Following the life of Jesus Christ, we will endeavor to display God's love in all that we do and in how we serve people.

Prayer - We understand that life brings both joy and tragedy. We also believe that prayer can be powerful and effective in all life circumstances. If you have a prayer request or a praise, please consider sharing via our “Contact Us” page.